The 10.4 Financial Blog

Money answers for party & event rental owners

Pricing, deposits, slow months, crew costs and what your numbers are telling you. Plain answers from 10.4 Financial, the bookkeeping and fractional CFO firm built only for party and event rental, so you always know where your money's going.

  • Pricing
  • Cash flow
  • Deposits
  • Job costing
  • Monthly close
Austin Reckard, founder of 10.4 Financial, working at his desk
Austin ReckardFounder, 10.4 Financial. Ran an inflatable rental company in Arizona for five years.

Latest answers

Party & event rental finance

How do I price my party rentals so I actually make a profit?

Price a rental from its full cost per booking: delivery, labor, cleaning, wear and a share of overhead. Then add profit and check the market. ...more

Party & Event Rental Finance

November 13, 2026