Bookkeeping for party & event rental companies

Financial Clarity for Party & Event Rental Owners

10.4 Financial does monthly bookkeeping for party and event rental companies. Most owners are great at the work and have no idea what their numbers say. We fix that with clean books built for your industry, done every month, so you always know where your money went.

No Ghosting Guarantee: Your books are done every month, or that month is on us.

Austin Reckard, founder of 10.4 Financial

$250K–$5M

Annual RevenueEvent rental companies

2–30

EmployeesOwner-operated crews

Warehouse + Fleet

Business StagePast the garage phase

Seasonal Cash

Common ChallengeFeast-or-famine cycles

Sound familiar?

You're great at the work. The numbers are where the money slips away.

Prices copied from the competition

You price off what the shop down the road charges, or what feels right. Some rentals make money. Some lose it. It's hard to tell which is which.

Busy, but the bank doesn't show it

Every weekend is booked and sales are up. But at the end of the month, there's less money than there should be.

Equipment that doesn't earn its spot

Some units barely go out. They still cost you storage, repairs, and insurance every month they sit.

No idea where the money goes

Labor, fuel, repairs, insurance, cleaning. After all of it, what's left? Most owners can't say for sure.

Big bills out of nowhere

One bill you didn't plan for wipes out a good month's profit. Sometimes a whole year's.

Books only get opened at tax time

QuickBooks hasn't been touched since April. Receipts are in a shoebox. When your CPA asks for numbers, it's a scramble.

Clean books, built for event rental

Your books set up and kept the way a rental business actually runs, so the numbers finally make sense.

Monthly Bookkeeping

Your books done every month by people who've run a rental business. You'll always know where your money went.

  • Categories built for a rental business, not a generic template
  • Books done every month and matched to your bank
  • A one-page scorecard: green is good, yellow to watch, red to fix
  • Office hours you can book to go over your numbers
  • Clean books handed to your CPA at tax time

Your books every month, or that month is on us.

Cleanup & Catch-Up

Books behind or a mess? That's where most owners start. We get you current before monthly bookkeeping begins.

QuickBooks Setup

We set up QuickBooks Online with categories built for event rental, so every month's numbers make sense.

Rental Profit Review

A one-time look at what each rental earns and what to sell. If it doesn't find at least $5,000 in profit, you don't pay.

Before and after 10.4

Before

  • Busy all season, but the bank doesn't show it
  • Guessing at how the business is doing
  • Big bills land out of nowhere
  • Generic books that don't fit a rental business
  • Books done once a year at tax time
  • CPA gets a shoebox and an apology

After

  • You know where every dollar went, every month
  • One-page scorecard: green, yellow, red
  • Monthly books catch surprises early
  • Books set up the way a rental business runs
  • Books done every month, not once a year
  • CPA gets clean books, no scramble

Our two guarantees

We carry the risk, so you don't have to.

No Ghosting Guarantee

Your books get done and you hear from us every month. If you don't, that month is on us.

Clean Handoff Guarantee

We start working with your CPA in October. Any cleanup or changes they need from us are done at no extra charge.

Rental types we serve

If it goes out to an event and comes back to your warehouse, we can help.

  • Tent Rentals
  • Inflatable Rentals
  • Table & Chair Rentals
  • Linen Rentals
  • Staging & Dance Floors
  • AV & Lighting
  • Photo Booth Rentals
  • Full-Service Event Rental
  • Party Rental Companies

Don't see yours? Email us at [email protected].

Questions rental owners ask us

What does it cost?

Monthly bookkeeping is one flat monthly fee based on the size of your business. There's a one-time onboarding fee to set up and catch up your books. We go over the exact numbers on the call.

My books are a mess. Can you still help?

Yes. That's where most owners start. We catch up your books first, then keep them clean every month.

Do you do our taxes?

No. We don't do tax prep or tax planning. We hand your CPA clean, organized books so they can do their job well. No CPA yet? We have reccomendations.

We use QuickBooks. Can you work with that?

Yes. We work in QuickBooks Online and set it up with accounts built for rental businesses. On QuickBooks Desktop or something else? We'll talk through what switching looks like.

What rental software do you work with?

We've worked with Inflatable Office, Goodshuffle Pro, Booqable, ERS, and BNC. Using something else? Tell us what it is and we'll take a look together.

Can you help us decide if we should buy more equipment?

Yes. Clean books show what your rentals bring in and what they cost you. Our Rental Profit Review breaks it down item by item. Once you know that, buying more is simple math instead of vibes.

What happens on the call?

You tell us about your business and where your books are. We'll tell you what we'd do first and whether we're a good fit. If we're not, we'll say so.

Why event rental?

Our founder ran his family's inflatable rental business. He's been in the warehouse and through the slow season, so we know how these businesses make money and how they lose it.

Ready to know your numbers?

Book a call. Tell us about your shop and where your books stand. We'll tell you straight what we'd do. No pressure, no jargon.

Book a Call