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For tent rental owners

Bookkeeping for Tent and Table Rental Companies

Tent rental is the most labor-heavy and equipment-heavy corner of event rental. Good bookkeeping for a tent company shows what each install really costs in crew hours, trucks and wear, and keeps big equipment purchases and loans straight for your CPA. 10.4 Financial sets that up so you can see which jobs pay you well.

Austin Reckard, founder of 10.4 Financial, at his desk
Austin ReckardFounder, 10.4 Financial. Ran an inflatable rental company in Arizona for five years.

What makes tent rental bookkeeping different?

A tent job isn't a drop-off. It's a crew, a truck, a trailer, stakes or ballast, sometimes a site visit and sometimes a permit. Big tents can take most of a day to put up and a good part of another to take down. Then come the add-ons: sidewalls, lighting, heaters, flooring, tables, chairs and linens.

The equipment is expensive too. A large frame or structure tent can cost as much as a truck, and many owners finance it. If the books mix up loan payments, equipment and expenses, your profit report stops making sense.

We set up your books so each part of the business shows up on its own: the tent, the add-ons, the labor, the trucks and the loans.

How do you job cost a tent install?

Job costing means adding up what a job really took and comparing it to what it paid. For a tent, crew time is usually the biggest piece.

Here's an example. Say a 30 by 60 frame tent goes up with a crew of four.

StepTimeCrew hours
Drive out and back for install2 hours8
Install4 hours16
Drive out and back for strike2 hours8
Strike3 hours12
Total44

At $20 an hour, that's $880 in crew pay, before payroll taxes, fuel or truck wear. If the install fee on that quote was $600, the tent rental itself is covering the rest. That might be fine. But you should know it's happening.

Add a site visit, a permit or an extra trip for a forgotten sidewall, and the numbers move again. Our guide to job costing labor in event rental shows how to track this without a stopwatch.

Should tent structures and tabletop items be tracked apart?

Yes. The tent and its add-ons have very different costs from tables, chairs and linens. A tent takes a big crew and a lot of hours but doesn't need washing after every job. Chairs and linens are the reverse.

We keep separate income lines for tent structures, sidewalls and add-ons like lighting and heaters, tables, chairs and linens, and install and delivery fees. When each line has its own income, you can see where your margin really comes from. See our page on bookkeeping for table and chair rental for the tabletop side.

Which add-ons earn the most?

Sidewalls, lighting, heaters, flooring and staging are often where tent companies make their best margin. They rent with the tent, they ride on the same truck, and the crew is already on site.

But they have costs too. Heaters need fuel. Lighting needs cords, bulbs and setup time. Flooring is heavy and slow to install. When each add-on has its own income line, you can see which ones pay well for the extra work and which ones you're practically giving away.

That's useful when you quote. If lighting earns well and takes little time, it's worth offering on every job. If flooring takes a crew half a day, it should be priced like it.

How should big tent purchases and loans be recorded?

This is where tent company books go wrong most often.

  • A new tent is equipment, not a regular expense. We record it with its invoice, so your CPA can decide how to handle depreciation.
  • A loan payment is two things. The interest part is an expense. The rest pays down the loan. If the whole payment is booked as an expense, your profit looks smaller than it is.
  • Parts and repairs like replacement vinyl, poles and stakes are the cost of keeping the fleet running. We track them so you can see that cost each year.

Every tent has three jobs: pay itself back, pay for the space it takes in your warehouse, and pay for the tent that replaces it. If your pricing doesn't cover all three, the tent isn't really making money. Read more on how to price your rentals for profit.

What about weather and multi-day events?

Tents go up because of weather, and weather can also cancel them. When a job cancels late, the crew time already spent is a real cost. A kept deposit becomes income. A refund comes off what you owe the customer. Our guide to deposits, damage waivers and cancellations covers each case.

Multi-day events tie up your gear and your crew. We help you see what that tent could have earned elsewhere that weekend, so your multi-day pricing makes sense.

How do you get through the off-season?

Wedding and graduation season carries most tent companies. Loan payments don't stop in winter. We help you plan how much cash to hold before the busy season ends. See our guide to seasonal cash flow.

Frequently asked questions

Is a tent loan payment an expense?

Only the interest part. The rest of the payment pays down the loan, so it isn't an expense. Booking the whole payment as an expense makes your profit look smaller than it really is.

Should I charge install separately from the tent rental?

That's your pricing choice. We track install labor either way, so you can see if your install fee covers the crew hours it takes.

Do you track permits and site visits?

Yes. Permit fees, site visits and extra trips get tied to the job, so you can see what each install really cost.

Do you work with Event Rental Systems?

Yes. We match bookings and payments from Event Rental Systems and other rental tools to your bank and QuickBooks Online.

Is 10.4 Financial a CPA firm?

No. We do bookkeeping and fractional CFO work for party and event rental companies. Your CPA handles taxes and depreciation, and we keep your books clean so they can.

More for rental owners

Austin Reckard of 10.4 Financial

Built for rental owners

Want to know what your own numbers say?

We help party and event rental owners find $10,000 a year in profit in about 6 weeks without adding a single customer.