For field service & rental owners doing $150K to $5M+

You think you need more.More jobs. More trucks. More guys.You don't.

You've been flooring the gas with a blindfold on, so more work just spills the bucket faster. Here's how to see which jobs actually make you money, and finally get out of the truck.

Apply to Work With Us → Takes about a minute. We'll point you to the right next step.
Built for owners who run trucks, trailers, or manage technicians
HVACLawn & LandscapePest ControlAuto DetailingMobile MechanicsEvent Rentals
// Everything you think you need is the trap

You keep answering every problem with "more."

And "more" is exactly what's keeping you stuck.

01

"I just need more jobs."

You need to know which jobs actually make you money. Right now you can't tell, so you book more of the ones that lose and call it growth. More work at a loss just loses you faster.

02

"I just need to work harder."

You already work plenty. The money isn't leaking because you're slacking. It's leaking while you're in the truck, and nobody's watching the register. You can't out-hustle a hole in the bucket.

03

"I need to grow so I can step back."

Not until you can trust your numbers. Growing a leaky business doesn't set you free, it spills faster and traps you deeper. A bigger business with more holes just overworks any owner. This is the one keeping you in the truck.

// Who's behind 10.4

I've run the business. Not just counted it.

Austin Reckard, founder of 10.4 Financial
Austin Reckard
Founder, 10.4 Financial

My family started an event rental business in 2001. I ran it in 2019 and owned it by 2023. Trucks, gear, seasonal cash crunches, the whole thing.

Then came the year a tax bill and an insurance audit wiped out every dollar of profit. Not because we didn't work hard. Because I didn't have the financial systems to see it coming.

So I built them. I compiled all of the holes I couldn't see in my books into one clean report: The Missing Money Report. That's why 10.4 exists: to give owners the answers I wish I'd had. I'm a QuickBooks ProAdvisor. I don't do taxes, and I'm not a CPA. I do one thing. I make your books tell the truth, and what to do about it so you can make more money and keep more of it.

"Lazy hands make for poverty, but diligent hands bring wealth." Proverbs 10:4
// Two ways to run your books

One keeps you stuck. One sets you free.

The way most owners do it

  • Books are months behind, so every number is stale
  • Touched once a year, right before taxes
  • You email your bookkeeper and wait weeks for an answer
  • Prices set on gut, not real job cost
  • Big decisions made on hope
  • Profit shows up, then quietly disappears

The way it should work

  • Books clean and current, every month
  • We answer when we say we will, every time
  • You see real profit, not a guess
  • You know which jobs and trucks make money
  • You make big calls on real numbers
  • You keep more of what you earn
// Is this for you?

We're not for everyone. Here's the truth.

This is for you if…

  • You run a field service or rental business
  • You do $150K to $5M+ a year
  • You know money is leaking but can't point to where
  • You want the truth about your numbers, even if it stings
  • You'd rather fix the real problem than keep guessing

This is not for you if…

  • You need taxes filed. That's not what we do
  • Your books are already clean and you trust every number
  • You want someone to tell you what you want to hear
  • You're looking for a quick hack instead of real numbers
// Real owners. Real numbers.

The results speak for themselves.

$132K
found sitting in undeposited funds for a service business whose books hadn't been reconciled in months.
+$15,600 a year
in new profit for an auto detailer who raised his prices and did less work, once his real numbers proved he could.
$97K/mo → $180K/mo
A mobile mechanic's first two months with us. Same vans, same crew, he just stopped guessing and started pricing off real numbers.

Real client outcomes. Individual results, not typical.

Ready to see where your money is really going?

Answer a few quick questions and we'll point you to the right next step. It takes about a minute.

Apply to Work With Us →
10.4 Financial
Bookkeeping & Advisory for field service & rental owners.
10.4 Financial provides bookkeeping and financial advisory services and does not provide tax preparation, tax advice, audit, or CPA services. Any results or figures shown are individual examples and are not typical or guaranteed. © 2026 10.4 Financial. All rights reserved.