What does the Rental Profit Review look at?
It looks at the three places rental profit usually hides: pricing, packaging and delivery. It also finds the gear that costs more to keep than it earns.
- Pricing. What each item earns after the labor, wear, cleaning and storage it takes. Prices that are too low get a new number.
- Packaging. Which items your customers already book together, and which bundles would earn more per trip.
- Delivery. What each trip costs you by distance, counting crew time and truck wear, compared with what you charge for it.
- Dead weight. Rentals that rarely go out and still take up space, repairs and insurance.
Most owners look at costs first. That's a fine place to start, but costs can only be cut so far. The answer usually lies in pricing and sales motion: what you charge, and the steps from first inquiry to booked order where an add-on can be offered.
What do I get at the end?
You get answers you can use the same week, not a stack of reports.
- Margin by item, with new prices ready to drop into your rental software.
- A Dead Weight List: the rentals that should be sold, and what they'll likely sell for.
- Packaging opportunities built from what your customers already book.
- Delivery cost by distance, so you know which trips pay and which ones don't.
- A findings call. We give you the gap in one sentence, the three moves to make in order, and book a check-in date before we hang up.
How does the $10k Profit Found Guarantee work?
If the Review doesn't find at least $10,000 a year in profit in your pricing, packaging or delivery, you get the Review fee back. You keep everything we found.
- The guarantee is for owners doing $250,000 or more a year in revenue.
- It counts money found in what you already own and already sell. Hoped-for new bookings don't count.
- It starts once your books are clean. If your books need a cleanup first, the guarantee covers the Review fee, not the cleanup.
- We guarantee what the numbers show is there. What you do with it is up to you.
Who is the Review for?
It's built for party and event rental owners doing $250,000 or more a year who are busy all season but don't see it in the bank. That includes inflatables, tents, tables and chairs, linens, staging and the rest.
You'll need at least 12 months of history, your books in QuickBooks Online, and your rental software, such as Inflatable Office, Goodshuffle Pro, Booqable or Event Rental Systems. If you're newer than that, start with our guide to bookkeeping for party and event rental companies.
What if my books are a mess?
Then we clean them up first. The Review is only as good as the numbers behind it, so we don't run it on books we can't trust.
Cleanup and the Review are planned as one project. Once the books are clean, the Review runs on real numbers and the guarantee applies.
How long does it take?
With clean books, about one week from the day we have access to your files. If we need to catch up your books first, plan on about six weeks for the whole project.
Want a head start on pricing? Read how to price your rentals for profit.
Who does the Review?
Austin Reckard, founder of 10.4 Financial. He ran an inflatable rental company in Arizona for five years and grew up in his family's rental business. He knows what a normal Saturday costs, what a wind day does to cash, and why busy doesn't always mean profitable.
